Bulgogi
Savory, mild, grilled and beginner-friendly.
✽ Your personal passport to Korean food
The only
K-food app
you need
Personalized K-food discovery for your taste, Korea’s quality marks decoded in your language, and real options to try or buy in your country — before, during and after Korea.
DiscoverUnderstandTryBuyCookSaveTravel
✽ Why now
K-food is everywhere. Knowing what to try is still hard
People see Korean food in dramas, TikTok, YouTube, restaurants and grocery stores — but often do not know what the dish is, how spicy it will be, what to order first, what to buy, how to cook it, or how to continue the food journey in Korea.
“I saw this in a drama — what is it?”
“Will it be too spicy for me?”
“What should I order first?”
“What should I buy in a Korean grocery?”
“What should I try when I land in Korea?”
✽ Product loop
From curiosity to action
K-Food Passport turns K-food curiosity into clear next steps: personalized dish recommendations, grocery/product guidance, restaurant/store discovery, cooking paths, Passport stamps and Korea food routes.
1Taste Profile
2Recommendation
3Try / Buy / Cook / Save
4Passport
5Korea Route
✽ Why K-Food Passport
Other tools solve one piece. We connect the whole journey
Generic AI, maps, social feeds and grocery apps each help with a fragment. K-Food Passport is the missing layer that turns K-food curiosity into confident action.
Generic AIAnswers questions — but no verified K-food journey, local actions or saved progress.
Maps & reviewsShow places — but not what to order, how spicy it is or whether it fits your taste.
Social & K-contentCreate cravings — but don’t turn inspiration into reliable next steps.
Grocery appsSell products — but don’t explain Korean ingredients or which ones fit you.
✽ K-Food Passport
One trusted K-food journey
Understand, try, buy, cook, save and travel — personalized to your taste, saved in your Passport, continued in Korea.
UnderstandTryBuyCookSaveTravel
✽ Personalization
Recommendations based on your taste, not generic lists
A persistent taste profile — not a generic chatbot — learns your spice tolerance, flavor preferences, dietary cautions, cooking skill, location and current goal — then recommends dishes, products and next actions that fit you.
Spice tolerance
Taste preferences
Dietary cautions
Cooking skill
Eat out / grocery / cook / Korea trip
Location and trip context
Start with Korean food that feels exciting, not intimidating.
✽ Dish discovery
Understand every dish before you order
Beginner-friendly dish cards explain taste, spice level, ingredients, how to order, how to eat, cultural context and what to do next.
Tteokbokki
Spicy-sweet, chewy, street food and K-content favorite.
Try nearby
Cook at home
Find ingredients
History & fun facts
Save to Passport
Add to Korea trip
✽ Grocery and products
Your Korean grocery trip, made simple
Learn what gochujang, doenjang, tteok, gochugaru and other Korean products are, how to use them, what to buy first and which dishes they unlock.
Ingredient explanations
Beginner pantry basket
Product-to-dish connections
Buy/find actions
Recipe/use case
Save to Passport
✽ Passport mechanics
Save what you love. Build your K-food journey
K-Food Passport turns discovery into progress. Save dishes and products, collect stamps, unlock achievements, track what you tried, cooked or bought, and continue your journey in Korea.
Dish stamps
Product stamps
Tried / cooked / bought / saved
Beginner achievements
Spice confidence milestones
Collections
Collectible journeys
First 10 K-food dishes
Korean grocery starter
K-drama foods
Spice confidence path
First 24h in Korea
Save. Stamp. Return. Continue in Korea.
✽ Korea / Incheon Route
Continue your K-food journey in Korea
K-Food Passport connects saved dishes and taste preferences with Korea food routes — including an Incheon/Seoul first-route concept for visitors arriving in Korea.
First 24h K-food route after landing in Korea
- Saved dishes from abroad → try in Korea
- Beginner-friendly Incheon/Seoul route
- Food etiquette and menu confidence
- Route stamps and local food experiences
✽ Korea’s hidden marks of quality
The seals of approval only locals know — collected in one place
Korea quietly marks its best food: Michelin stars, Blue Ribbon ribbons, government “Exemplary Restaurant” plaques, “100-Year Shop” heritage seals, master-craftsman bakeries and more. Even people living in Korea rarely know them all — and visitors miss them completely. K-Food Passport gathers these marks, explains what each one means, and shows which places nearby carry them.
★
Michelin Guide Seoul & Busan
1–3 stars, plus Bib Gourmand for great food at a fair price.
리본
Blue Ribbon Survey 블루리본
Korea’s own guide since 2005 — 1 to 3 ribbons, voted by tens of thousands of local diners.
식신
Siksin 식신
Korea’s largest data-driven restaurant ranking, trusted by millions of locals.
모범
Exemplary Restaurant 모범음식점
Government-inspected plaque for hygiene and quality standards.
착한
Good Price 착한가격업소
State mark for honest, affordable spots — the local’s value pick.
백년
100-Year Shop 백년가게
National heritage seal for long-running businesses with decades of history.
오래
Long-lasting Shop 오래가게
Seoul’s badge for shops kept alive across generations.
명장
Master Baker / Chef 명장
Highest national craftsman title — only a handful of people hold it.
우수
Excellent Korean Restaurant 해외 우수 한식당
Korea’s official seal for top Korean restaurants abroad — perfect for LA, NY and beyond.
You won’t find all of these gathered anywhere else. K-Food Passport turns scattered, local-only seals into one trusted map — decoded in your language.
✽ For Korean businesses
Global demand for Korean food — at zero cost to Korean businesses
K-Food Passport gives Korean brands, small producers and restaurants free international discovery. Revenue comes from overseas retailers and travel platforms that pay performance commissions on attributed purchases — so the economic value of every transaction stays in Korea.
Product education
Store / buy links
Passport quests
Overseas demand signals
Campaign reports
User questions and taste barriers
✽ How a purchase works
Buldak Carbonara → bought in Texas → export sale for Korea
A user discovers a dish, checks the product card, compares Amazon / Walmart / Asian grocery options and buys from the retailer in their country. The retailer pays the commission — the Korean producer gets the sale.
DiscoverTrustCompareBuy overseas
Free for explorersK-Food Passport is always free for people discovering Korean food.
Free / subsidized for small spotsSmall Korean restaurants, stores and early producers get free visibility.
Overseas platforms fund the modelGlobal retailers and travel platforms pay performance commissions on attributed purchases and bookings — Korean businesses never pay to be discovered.
✽ Technology
Powered by the K-Food Intelligence Engine
A verified K-food Knowledge Graph (dishes, ingredients, products, retailer availability and Korea’s trust marks), personal Taste Profiles, and a matching layer that connects recommendations to real purchases — AI-assembled, human-verified. The same AI-native discipline runs our operations, keeping the product lean and fast.
Founder-led decisions
AI-agent workflows
CTO technical supervision
Korean food/tourism advisor targets
Low-burn MVP execution
✽ Join the waitlist
Start your K-food journey
Join the waitlist for K-Food Passport and be the first to discover what to eat, buy, cook, save and try in Korea.
✽ Always free for K-food explorers.
✽ Partners
Become a pilot partner
For Korean brands, producers, restaurants and stores that want free international discovery and overseas demand for their products.